Last year, I mentored ten media professionals at Campaign APAC's MediaWorks event. Smart, ambitious individuals from Taiwan, Vietnam, China, Singapore, Indonesia and Korea. Not a single one had ever worked on a brand campaign. The Standard Chartered brief at that event was their first.  They loved it. Why had their 5-6 year careers given them no opportunity to work on a Brand campaign?  How did we get here?  I have a theory…. Over the past 15 years, the industry shifted the m