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My latest piec e for  MARKETING-INTERACTIVE  is out.  We have boring media plans and frustrated clients. Here are some high attention (and still high reach) channels that deserve revisiting. https://www.marketing-interactive.com/boring-media-plans-these-channels-are-worth-revisiting Tha nk you  Rezwana Manjur  and t he team at Marketing Interactive for your support.

Yesterday morning I stood in front of 80 people at Mediacorp's offices in Singapore and made the case that the media planning industry has a problem. Not a digital problem. Not a technology problem. An incentives, skills and habits problem — that nobody was talking about. The motion was:  "Media plans all look the same now."   Try arguing with the data. WPP Media's own court filings show 89% of their tracked digital spend going to just five companies. This is while TTD resear

A WhatsApp group I'm in filled with senior marketers in Singapore went into meltdown yesterday over a tool called Parker. The reactions were so entertaining I had to try it myself. You drop in your LinkedIn URL. The AI tells you how replaceable you are. Brutally. With a score out of ten.  Here's what it said about me. AI Threat Level: 7.8/10. Classification: DECORATED OVERHEAD. "You have spent 25 years navigating the upper echelons of media, only to realise that 'strategic me

You've probably seen this video. McDonald's CEO posted a reel awkwardly taste-testing the new Big Arch burger on Instagram. He took a tiny nibble, called it "distinctively McDonald's… delicious"… and was visibly unhappy on camera. It was rather odd and the internet was LOVIN' it. First - what was that tiny nibble all about?! I can smash a delicious McDonald's burger in about three bites. However, I can empathise with being a bit stiff on camera. I tried to make video content